People’s Champion Finalist: ZeroLight

Creator of the world’s most advanced car configurator, has ZeroLight got the drive to become your People’s Champion?

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Start-up name: ZeroLight
Founder: Darren Jobling
Started in: 2014
Based in: Gateshead
Business description: Advanced online 3D car configurator


Shortlisted category:

Tech Business of the Year

The ZeroLight story:

Car showrooms aren’t always the most digitally advanced and, with that in mind, Darren Jobling set about building ZeroLight; a car configurator which offers real-time, 3D interactive scenes of cars to help automotive brands “digitise the customer journey”.

Changing the way vehicle manufacturers sell cars, Zerolight’s technology – using new CGI and visualisation – has lent it the title of the world’s most advanced car configurator.

An alternative to traditional configurators which use pre-made 2D pictures of cars, the business has become a key player in the move towards making car retail a digital experience.

Using the Software-as-a-Service (SaaS) business model, the Startups 100-listed business has already got a number of the top five largest global automotive brands on its books and is primed to take on the market. Reports estimate that the car industry will spend up to $5bn on the digitalisation of dealer networks in the next year.

Currently in talks about projects with leading names, as well as the world’s “most innovative” electric car brand, it’s not surprising that ZeroLight has caught the attention of the press – it has already been acknowledged as a game-changer by analysts Frost & Sullivan and received coverage from various trade journalists.

Why ZeroLight made our 60:

In just one year of trading, ZeroLight has gained backing from some of the world’s leading automotive companies as it looks to revolutionise the way dealers sell cars. The business’ ability to transfer 3D visualisation technology originally meant for the games industry to car showrooms is impressive and, arguably, groundbreaking.

Where to find out more about Zerolight:


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