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Product Business of the Year Finalist 2013: The Collective Dairy UK


collectie_concept_1aThe Collective UK launched in July 2011 with just two members of staff (ex- Gü directors Amelia Harvey and Mike Hodgson) who noticed a gap in the yoghurt market and believed the category needed a tasty, innovative and fun new offering. The daring dairy brand is constantly evolving and launching new, unexpected and innovative flavours and is now the fastest growing yoghurt product in Britain.

Their unique recipe, which combines confectionary or fruit compote, has won several high-profile awards and the young company launched straight into Sainsbury’s, Waitrose and Ocado before more recently securing listings in Tesco, Morrisons, Boots, Wholefoods and Booths, to name a few.


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