Product Business of the Year Finalist 2013: Tinc

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Tinc_logoAs well as winning Service Business of the Year, the judges felt Tinc was a deserving winner of Product Business of the Year for having created and produced over 450 products of own-branded funky stationery, gifts and gadgets.

After identifying a gap in the market for well-designed but affordable products, founders Jos and Heli Baker set out to build a retail brand, establishing their retail business in April 2011.

Now with over 450 products, all created and produced by them, Tinc has fast established a strong reputation through referrals and viral advocacy, with the brand benefitting from high customer loyalty. The retail company has also created its own social network, Tincville, an online world where people can join a tribe that relates to their favourite Tinc colour which has attracted thousands of members.

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