Claire Lewis: Truffle Shuffle

Focus: Retro clothing

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Claire Lewis, 23
Company
: Truffle Shuffle
Web: www.truffleshuffle.com, www.sugarbullets.com

Celebrities being snapped wearing your products is quite possibly the best PR a clothing range can ask for – particularly when the star is Jennifer Aniston and the magazine is Heat. A-list endorsement from the Friends star, Amy Winehouse and many others has catapulted turnover of online retro clothing firm Truffle Shuffle, which was started with £10 three years ago, to £2m. Around 100,000 people are now sporting its products. Co-founders Lewis and Pat Wood (pictured, left) now also co-own a brand, Famous Forever, which is cracking the high street, and have just launched a new music T-shirt site, sugarbullets.com. Children's and accessories ranges are coming soon.

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