Gavin Dein: Reward

Focus: Affinity marketing

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Gavin Dein, 32

Loyalty programmes are nothing new, but Reward takes an innovative approach to the concept, removing the need to carry a loyalty card when shopping. It also ensures that the rewards are tailored to consumers’ interests and spending patterns. The firm’s award winning cardless technology means no point-of-sale training is required for employees and there’s no extra plastic in consumers’ wallets. Dein calls this quid pro quo an “alignment of interest”. Clients come from the banking, charity and sports sector and include HSBC, AC Milan, Halfords and Arcadia, while membership has grown from 50,000 to five million in 18 months, and turnover is expected to hit £3m this year.

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