Hasfa Abubacker: Pitch TV

Focus: Retail television

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Hasfa Abubacker
Age: 32
Company: Pitch TV

After helping double margins while working as a buyer on a shopping channel, Abubacker saw the opportunity to better the efforts of US infomercials. She launched her own channel, Pitch TV last year, becoming the youngest person to ever do so in the sector. Having raised £2.5m through private investors, she bought the channel space from the Express Group, after initially, she says, “being laughed at – it’s a very male-dominated industry”. A second channel subsequently launched, and with growth of the wholesale side of the business, turnover should rise from £8m to £60m over the next five years.


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