Keith Jordan: Adwalker

Focus: Wearable media/advertising solution

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Keith Jordan
: 31
Company: Adwalker

Sometime soon you’ll pass a moving digital advert strapped over someone’s chest in the form of a modern day sandwich board – and Jordan’s Adwalker will be responsible. Having worked in his family business and launched his own web design company, Jordan, along with Simon Crisp, came up with the Adwalker concept in 2002. Three years of R&D and trials have seen the company float on OFEX and then, last month, AIM, where it was valued at £14m and raised £4m to start roll-out in its home country Ireland, the UK, Hong Kong and North America. Marketed as premium price advertising, Jordan is confident of a successful 2006 with campaigns already boosted by the likes of Paramount Pictures and Diageo.

2017 update:

Despite going on to launch offices in New York, London and Hong Kong and securing a €5.3m valuation in 2008, Adwalker was forced into liquidation in 2009 after failing to raise additional funds. He went on to become CEO of Amazing Technology, which builds tech and services for web, mobile and real world applications, before founding The Power Pop Kids in 2013 – an all platform entertainment company aimed at kids aged six to 12. In 2012 he founded iTagged, which uses augmented reality and location-based services, image capturing and social sharing to digitise real world experiences.

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