Tim Clyde: the minimart

Focus: Advertising agency

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We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:

Tim Clyde
Age
: 32
Company: the minimart

Handling multi-million pound accounts for advertising giants Leagas Delaney and M&C Saatchi taught Clyde (above left) and co-founder Ed Chilcott (32) everything they didn't want their business to be. The minimart uses its network of independent photographers, film editors and artists to build bespoke teams for each campaign. Aiming to offer dynamism to companies stifled by the bureaucracy of large agencies, clients such as Sony Universal and Rubicon haven't been put off. The minimart produced 14 TV adverts in its first year and turnover will top £1m in 2005. Completely self-financed the pair plan to grow organically by staying small but growing its collective of partners.

2017 update:

Clyde remains as creative founder of The Minimart alongside Chilcott. The company’s clients include Sony, Universal, Samsung, Maximuscle, Rubicon, Macmillan and even Switzerland Tourism.

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