Maximuscle founder acquires £12.81m Kensington retail property

The latest in a series of purchases for Maxicorp

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Zef Eisenberg, founder of sports nutrition business Maximuscle and a 2006 Young Gun, has acquired a prime leisure and retail property on High Street Kensington for £12.81m.

Eisenberg, who sold Maximuscle earlier this year to healthcare company GlaxoSmithKline for £162m, has completed the Kensington purchase just 10 days after agreeing heads of terms.

The acquisition will augment Eisenberg's growing investment portfolio, Maxicorp, which is now thought to be worth around £150m.

Although Eisenberg's other properties are based in the Channel Isles, Maxcorp says it now plans to turn its attention back on the London market, in the hope of creating”a substantial property portfolio in the Capital”.

Speaking about the Kensington purchase, Eisenberg said: “We are pleased to have secured this prime investment in the face of strong competition, and the hard work continues as we realise the full potential of this investment and seek other, similar opportunities in the Capital, Channel Islands and Gibraltar.”  

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