Maximuscle sold to GlaxoSmithKline for £162m

Founder Zef Eisenberg plans to stay on as 'industry ambassador'

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Young Gun of 2006, Zef Eisenberg has engineered a successful exit from Maximuscle, the sports nutrition supplier, after reportedly selling the business for £162m to healthcare company GlaxoSmithKline (GSK).

Eisenberg founded the business in 1995 and has seen profits more than double year-on-year, and will stay on as an ‘industry ambassador.’

Maximuscle sold a majority stake of the business to Darwin Private Equity in 2007, while maintaining a significant shareholding. However, following GSK’s attractive offer Eisenberg decided the time to sell was now.

Eisenberg said: “We had no intention of selling the business at this time, but GSK approached us quietly with tomorrow’s price today.”


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