Pay per lead telemarketing
Pay per lead telemarketing provides businesses with sales opportunities that can translated into new revenue. Compare telemarketing quotes today
here are so many services that are provided by telemarketing companies that can be so beneficial towards the growth of the business. Apart from telemarketing appointment setting there is lead generation and pay per lead telemarketing. We are going to look at the latter as a service that can benefit a business greatly.
Salespeople are always out to find the next potential customer. As good as this method is in bringing in revenue to the business, many sales people always overlook the already sold clients that they have.
More often than not, the process of acquiring the new clients is always done internally, which in essence wastes the sales team’s time which could have been used productively. All that process could easily be outsourced to an external agency and the sales energy invested in something else to the benefit of the company.
A business will do good to outsource the entire calling and acquiring new client to an agency thus creating time for it’s in house team to concentrate on reaching the goals set out for them without the stress and hindrance of making calls. By doing so, the business will inadvertently be saving up on costs that might have been expensive for the company.
Businesses can opt to hire agencies and pay per hour or pay per lead. Many are advised to go for the latter.
What Is Pay Per Lead Telemarketing?
Pay per lead telemarketing is defined as a method of partner promotion where a company can get sales indications or forecasts through a third party. The thing about this type of marketing is that it is done using the telemarketing process and the sales tips are gotten over the phone.
For pay per lead telemarketing to work, a business will hire an agency that offers such services to call prospective customers to inform them about a product or service. When they have a cold called these customers, and they are responding positively, the agency will pass them over to the company’s sales team.
This method of marketing is a good way for the business to generate sales prospects. When you look at it, the business would not have incurred any costs, and its sales team would have saved a lot of time and put their efforts in getting the company’s revenues back.
By using pay per lead telemarketing, your business will see an increase in its returns on investments.
Pay Per Lead Telemarketing Costs
When considering the paying method or costing of pay per lead, several things will need to be put into consideration. To start with, pay per lead telemarketing comes in many forms. Of course, this little fact makes it a little hard to determine a fixed price for this telemarketing method.
Going back to the consideration that should be put in mind, we have the price of the product or service on offer, the type of deal entered with the company that is producing the leads, the capacity of leads that the business is getting among other considerations.
When opting to go the pay per lead telemarketing route, it is preferable that the business gets a trustworthy lead generation company that has been around for a while and is well recognised. This is simply to guarantee you leads that are of the highest quality.
There are two types of pay per lead and each have different costing. One is the high range pay per lead which will require you to dig a little deep into your pocket but has better leads and guarantees your sales. The second one is the low range pay per lead which is less expensive and has extra leads.
High-Range Pay Per Lead Telemarketing
High range pay per lead telemarketing is where the products or services are of higher quality and are worth a lot more. The range of goods or services also vary.
Of course, several factors make them extremely expensive. One reason is that high range pay per leads is special and is done for at exclusive time giving the sales person time to close the deal with no squabbles from the competition. Secondly, high range pay per leads is always of very good quality which more often than not converts to sales. Thirdly, high range pay per leads usually comes in less bulk but of good quality. Lastly, high range pay per leads usually has appraisals, commendations and eligibility notes which will help in guiding the salesperson on what the client wants.
Companies that are in the business of providing products or services of the highest calibre and want to get sales that are of the same standard always opt to use high range pay per lead telemarketing.
When opting for the high range pay per lead telemarketing route, you will have to spend a lot more for your return on investments to be good.
Low-Range Pay Per Lead Telemarketing
It does not matter what type of goods or services you offer; the low range pay per lead telemarketing can be used to up the sales on them. Unlike the high range pay per lead, the sales on this one will have a reduced amount of worth.
One may wonder why this option is less expensive compared to the high range lead option. There are a few factors that affect its value. First, a business can use low range pay per leads telemarketing as a brilliant transacting prospect. Secondly, unlike high range pay per lead telemarketing whereby the salespeople will get guidelines, evaluations and commendations which will help them get far when contacting possible customers, low range lead does not include any of such.
Thirdly, the number of leads received with low range pay per lead is usually more. But, more often than not much of that bulk does not translate to any sales at the end. The fourth and final factor is that when the leads are collected, several companies receive that information which creates competition as the different companies will be fighting to have clients from the same pool of leads.
The only criteria that determine whether you can opt to have a low range pay per lead telemarketing are what you are selling, be it a product or a service. It all depends on you as a business what you want to do.
One will have to wade through a pool of less quality leads to be able to fish out the good leads that might translate to profitable sales for your business. Your sales team will have to put in the extra effort of sifting through all the leads and competing with other companies out there that have received the same leads to squeezing some profitable deals.
High or Low-Range Leads
If your business deals with high-value products and services, you will opt to use high range pay per lead telemarketing simply because it will allow your sales team to thoroughly close a deal as they will have the leisure of time from lack of competition. High range leads are always of high quality which always translates into sales. Although the leads come in small bulks, the sales team will always have guidelines, commendations and appraisals which will tell them something about the customer thus know how to talk to them.
On the other hand, low-value products will be able to get more value from a low-range lead. With this lead, you will have more bulk of leads coming in so you can look at in the sense that many clients would have heard of your goods or services. Essentially, whatever you as a business has that generate revenue you can market it using low range pay per lead marketing. It will be a lot of work, but you can always get excellent sales from the many uninterested leads.
Pay Per Lead Telemarketing Benefits
The benefits of pay per lead telemarketing affect the sales team representing the business and the customers who are going to be reached by this approach. The following are some of the benefits of pay per lead telemarketing:
- When using pay per lead telemarketing, it will open up your business to the world more so if your product is appealing. When you contact a company that specialises in lead generation, they might have the capability to reach a wider pool of leads around the world. This will open up the doors for your business to go global and to have maximum returns on your investments.
- When you hire a lead generation agency, it will do what is expected of it which is generating leads. But while they are at it, they are also able to collect exclusive information on the possible customers which will go a long way in helping your sales team seal the deal when interacting with them. This might open doors for more business with the said customer.
- Many businesses always want to know whether the services that they have outsourced are being accomplished and at what rate. When you use pay per lead, you will be able to follow up on what has been done, and you can also quantify the process. This can simply be done by integrating the businesses’ internet network with the telephone system of the telemarketing agency to make tracking the process easy and accessible.
- Another benefit is that the more good leads one has in business then, the more sales they will have thus generating profits. When hiring a pay per lead telemarketing agency, make sure that they are the best. Also, ensure they offer the best services, by doing so, it will guarantee you get the entire amount of prospective deals. Of course, this would be due to the time freed up for the sales team. Therefore, they will focus on making sales as opposed to searching for potential sales.