47. PayAsUGym.com

A business allowing gym users to use gyms in a way that suits their lifestyle

Founders: Jamie Ward, Mike Blake, and Neil Harmsworth
Founded: September 2011
Website: www.payasugym.com

The market for payasUgym is enormous. With over 350 gyms signed up, there’s plenty of scope for growth among the UK’s 6,000-plus gyms, which would use the service as an additional revenue stream. Gym-goers have been attracted by the discounted daily passes for local gyms, which literally enable them to ‘pay as they gym’, and which they can buy via an app on their smartphone or through the website.

It’s a win-win scenario, and one that investors spotted too – the start-up secured first-round funding through investment circle Envestors, and has this year completed second-round funding to help drive further expansion into the UK. The founders aim to make payasUgym one of the biggest fitness brands in the country, and are well on their way.

Read our Just Started profile