83. Junior’s Pantry

The healthy one-pot ready meals, helping kids try new flavours – and parents save time

Founder: Kate Finch
Founded: March 2011 (launched March 2012)

It may be just three months old, but Junior’s Pantry is no baby brand. On the contrary, it fills the gap where microwave meals for babies end, and adult-size ready meals for grown-ups begin. Former City director (and Cordon Bleu-trained chef) Finch’s one-pot meals save time in the schedule of school-age children, who have to squeeze in swimming lessons, homework and dinner, all before an early bedtime.

They also make it easy for single dads and grandparents to provide a simple, healthy meal when they assist with childcare. Furthermore, each meal is designed to introduce young diners to new flavours (chicken and prawn paella is a bestseller). Launching straight onto Ocado, Junior’s Pantry has all the hallmarks of a megabrand.