97. Lexoo

Founders: Daniel van Binsbergen and Chris O’Sullivan
Founded: February 2014
Website: www.lexoo.co.uk

When looking for something as important as legal advice, you want to know that the source is reputable, reliable and fair. Lexoo helps solve that very issue – by letting businesses compare fixed prices from pre-screened specialist lawyers.

After working for five years at an international law firm, founder Daniel van Binsbergen found many of his business owning friends would ask him for advice on which lawyers to use. He started his company with a simple mission: to introduce transparency to the market. Lexoo is a free to use service for clients, charging lawyers a 10% marketing fee when the client pays them.

The website specialises in finding lawyers that have experience at large firms, but that have joined smaller firms so are able to offer services for half their former rates. They give a fixed quote and as they know they have competition, are compelled to give their best rate up front.

With a $400,000 seed round from Forward Partners secured and a Series A funding round coming up this summer, Lexoo plans to consolidate its reputation in the UK market before expanding into Europe. Over a 1,000 customers have already used the service since launch just over a year ago and, if it manages to capitalise on this promising start, its goal of becoming the go-to location for lawyer comparison should be within reach.