Alec is Startups’ resident expert on mobiles, investment, and politics, and is equally at home analysing political manifestos or discussing the pros and cons of the latest smartphones.
Before joining, he worked in the media for over a decade, conducting media analysis at Kantar Media and YouGov, writing for computer game sites like Gaming Respawn and Gamespew, and working as a content editor for Edit Place, a multilingual content marketing agency. His freelance career has been equally varied, involving everything from analysing the growth of the Australian economy to the rapid rise and fall of the netbook.
All this was prompted by Alec being bitten by the writing bug during his Sociology degree at the University of Manchester. He signed up for the student paper and contributed everything from film reviews to feature articles and news pieces. He followed this up with a masters degree in Film and Screen Studies at Goldsmiths College, where he developed a comprehensive knowledge of film, TV, and computer games.