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Instagram rolls out two new tools for businesses

Use Instagram to promote your business? From this week, you can now use full screen adverts in your Instagram stories...

On the back of the success of Instagram Stories, the social media site has announced plans to launch two new tools with the goal to help businesses better connect and engage with their customers.

The first update, insights for stories within business tools, will enable business users to see the reach, impressions, replies and exits for each individual story they post on Instagram – to create more relevant content for their audience.

The second new tool, full screen ads in Stories, will enable businesses to use targeting, reach and measurement to make “intimate and personally relevant” full screen adverts within stories.

Amy Cole, head of brand development at Instagram, commented: “Over the past five months, we’ve seen that people are naturally really interested in stories from businesses; so much so that a third of the most viewed stories today are from businesses.

“From today, businesses will be able to use ads in Instagram Stories to communicate with a global audience, in an immersive experience we know people love. We’re excited to see how businesses in the UK respond to this new format over the coming months.”

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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