A multi-channel e-commerce platform, enabling small firms to take advantage of social commerce
Founder: Warren Knight and Julian Morency
Founded: September 2010 (launched January 2011)
With social commerce set to see explosive growth in the next few years, the rewards for pioneers in this space are potentially huge. Through its innovative e-commerce platform, Gloople is well placed to cash in. As well as enabling customers to purchase goods through a retailer’s own website or Facebook fanpage, on a smartphone or tablet device, Gloople offers ‘social sharing’ features. Customers can invite their friends to join in on a group discount; share their purchase on Facebook or Twitter (and be rewarded with a discount for doing so); and review products.
Realising that existing e-commerce platforms weren’t designed for the growth of social or mobile commerce, the co-founders spotted a gap for a simple, ‘out-of-the-box’ solution, to help small businesses take advantage of these channels with minimal effort. As well as selling its own software, Gloople works a digital agency, developing online stores for brands.