The innovative app encouraging two-way interaction between companies and consumers
Founders: Paul Rawlings and Sam Morton
Founded: August 2010 (launched March 2011)
Website: www.screach.com
Screach allows users to directly interact with digital signage content, television and radio: creating a win-win situation for consumers and producers. After entering a unique pincode into their smartphone, users are transported to an interactive platform where they can ‘check in’, cast votes or play along with game shows – receiving prizes straight to their mobiles.
Last year, the founders scored a winning contract with premiership football club Newcastle United, who used the app to encourage viewers to vote for their ‘man of the match’, while other clients include Paypal, Microsoft and TED Talks. With a deal with a major broadcaster soon to be announced and Screach TV set to follow, Screach is something to screech about.
