77. Eat Balanced

The company that's revolutionising junk food by launching the world’s first nutritionally balanced pizza

Founder: Donnie Maclean 
Founded: September 2010 (launched March 2012) 
Website: www.eatbalanced.com

Everybody knows they should be eating a balanced diet. And everybody knows that pizza doesn’t loom large in that goal. But Donnie Maclean has developed a pizza that actually makes it easier to eat well, by containing all the main nutrients you need in one meal. Eat Balanced creates recipes for premium, nutritionally balanced products, and its pizza has won the ‘Best New Idea’ award at the UK’s largest food trade show. As a result the business has now closed deals with two of the “big four” supermarkets, and has attracted interest from many other substantial food buyers and distributors in the UK and overseas.

Maclean puts part of the firm’s success down to being part of Glasgow-based business accelerator Entrepreneurial Spark and Eat Balanced is also developing other nutritionally balanced meals and innovative software, which looks set to springboard growth in the coming months.

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