88. Naturally Cool Kids

The range of chemical-free skincare products for children, designed to appeal to kids as much as their parents

Founder: Fiona Wood 
Founded: July 2010 (launched March 2011)
Website: www.naturallycoolkids.com

The green, natural credentials of Naturally Cool Kids’ skincare products, plus the imaginative, child-friendly packaging, appealed to John Lewis to the extent that the brand is now stocked in more than 20 of its stores. This despite the fact the products were only launched in 2011. With two sons, Fiona Wood was very aware of the importance of skincare products such as sunscreen – but didn’t want to use anything laden with chemicals.

Naturally Cool Kids was established for parents looking for more natural and greener products for their children. Winning the Barclays Take One Small Step new business idea competition meant Fiona had £50,000 with which to start, and today the one-man-band is exporting to Sweden, Malta, South Africa and Australia, among other countries.

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