90. Love Da Pop

The candy-striped champions of Dragons' Den on a mission to 'pop' their way to the top

Founders: Christian Hartmann, Martin McLaughlin and Poppaloppadingdong (previously known as Tom Callard)
Founded: August 2010
Website: www.lovedawebsite.com

Few will forget Love Da Pop’s colourful turn on Dragons’ Den. Presenting their candy-striped paper bags of home-baked, flavoured popcorn, the creative co-founders’ business plan may have been lacking but their innovation was evident – prompting Peter Jones to invest £70,000.

Fast-forward 11 months and the updated Love Da Pop range is about to launch in Waitrose; one third of the team has left their jobs at Saatchi & Saatchi and they are also looking to grow the events wing of the business (selling corn at pop-up cinemas and similar). With Branson-esque ambitions to extend the brand onto other projects (think Love Da Milkshake, Love Da Airline), no doubt this won’t be the last we see of these energetic entrepreneurs.

Startups 100 by Startups.co.uk