92. Girl Meets Dress

The dress rental service that lets women access their dream designer wardrobe – if only for a night

Founders: Anna Bance and Xavier de Lecaros-Aquise
Founded: January 2009
Website: www.girlmeetsdress.com

It’s no secret that women love designer dresses, if beyond the means of most. Enter Girl Meets Dress, an online wardrobe of more than 4,000 designer pieces, all of which can be rented, as simply as borrowing a dress from a friend. Orders arrive overnight and come with a pre-paid box for returns, after the occasion at hand.

With more than 150 designer brands on board, the site is attracting more than 150,000 unique visitors a month and growing at a rate of more than 100% – despite remaining boot-strapped to date. Just two years in, Bance has an array of accolades under her (high-waisted) belt, including the highly sought after Drapers Innovation Award and a column in the Huffington Post.

Startups 100 by Startups.co.uk