58. Swipii

Founders: Louis Schena and Chitresh Sharma
Founded: January 2014
Website: www.swipiicard.com

Stemming from an idea for a nightclub loyalty platform, Swipii founders Louis Schena and Chitresh Sharma realised many independent retailers were crying out for an affordable and effective digital rewards system.

Their loyalty solution allows the end user to receive points and rewards from local merchants using one multi-function app or card – all retailers have to do is install an iPad at the point of sale. As a result, the company claims users of the platform increase visits by 12-44%.

Founded in 2014, the Glasgow company currently has 239 merchants live – with another 1,000-plus scheduled to join – and an impressive 70,000 end users. Businesses on a 12-month contract choose between three payment tiers of £39, £49 or £59 to receive the necessary materials and access email deals, a dedicated account manager, custom rewards menu and marketing materials.

Though Swipii shares the loyalty and reward marketplace with a number of ambitious contenders, it claims its quick, hassle-free, 10-second sign-up process and the data and analytics services it offers to its merchants should see its plans to sign up 1,000 UK businesses by the end of 2015 come to fruition. And with a Scandinavian franchise launch in the pipeline, the team is showing no sign of stopping once they’ve conquered these shores.