33. Yoyo Wallet

Founders: Alain Falys and Michael Rolph
Founded: May 2013 (Launched January 2014)
Website: www.yoyowallet.com

Returning for the second year in a row is Startups 100 2015 company Yoyo Wallet. Founders Alain Falys and Michael Rolph are aiming to finally realise the full potential of mobile as a means of payment – a format that has seen a rocky road to mass market use.

To achieve this they’ve created a platform that’s more than just payments, Yoyo is a mobile-first personalised market integrating payment, loyalty rewards and marketing for retailers, brands and consumers. The service’s tools help businesses target their customers with tailored rewards, offers and incentives based on their profile and purchase history. Consumers can pay, receive digital receipts, collect points and pre-order all from their phone, negating the need to stuff their wallet full of loyalty cards.

Since launch, Yoyo has secured more than 100 clients including universities, caterers, corporates and retailers, totaling 600 individual outlets, and has gone from processing 150,000 transactions this time last year to around 400,000 a month at present. In February, the company acquired fellow Startups 100-featured Q App, an app that helps people avoid queues by pre-ordering from their phones.

Backed by $10m in Series A funding, Yoyo plans to embark on a campaign of expansion across the UK and the US, as well as focus on getting its platform into a number of high street retail chains.