73. Spin Brands
The start-up helping 60 brands turn social media headaches into their best assets
Founders: Max Whicher & Alex Bodini
Social media has changed marketing unrecognisably over the last decade – but many start-ups and small businesses just don’t have the time or skills to properly take advantage of it.
Founded by serial entrepreneurs Max Whicher & Alex Bodini in 2016, Spin Brands identifies businesses with big ideas and helps them turn their social media headaches into their best assets.
Spin Brands takes recurring revenue on a monthly retainer from its 60 regular customers. They span everything from business-to-business (B2B) and business-to-consumer (B2C), to mass and niche markets across six different countries.
Clients include minimalist sport shoe start-up Vivobarefoot, fellow Startups 100 business Feast It, White Line Hotels, Modern Baker, and Shore Projects.
Its services include helping brands handle their day to day social media, creating bespoke content to engage users, growing their communities, using performance marketing for brand building, logo-redesign and brand guidelines, and bespoke digital strategy.
Its has a range of packages and plans to suit its client’s individual needs, ranging from £150 per month for its basic pay-per-click package, to £800 per month for its ‘step on the gas’ plan.
In the next 12 months, Spin Digital is intending to triple in size by continuing to innovate and not just “doing more of the same”. It will hire “great” people, increase its own marketing and build on the platform it has already created.
Already hitting revenues of £800,000 (and netting a comfortable £250,000 in profit), the founders want to create a £1m revenue business in its third year.
Started with just £100 from each of the founders and having raised no external finance to date, Spin’s steady month-on-month growth has been achieved by sticking to its target customers and its core ideas. We can’t wait to see how it develops.