24. Cera Care
A digital homecare platform that uses AI-based algorithmic software to offer comprehensive care to those who need it – and peace of mind to their loved ones
Founders: Dr Mahiben Maruthappu and Marek Sacha
Finding a home carer that perfectly suits the needs of an elderly or vulnerable loved one at short notice would probably feel like a daunting and impossible task. Former NHS advisor and Founder of Cera Care, Dr Mahiben Maruthappu, aims to change this with a concept that offers better support to people needing care, their carers, and their families.
The Cera platform is able to arrange homecare visits within just 24 hours while still taking into account a customer’s exact requirements and preferences. Maruthappu worked with internet entrepreneur and co-founder Marek Sacha to create the digital homecare platform that not only helps families find ideal carers and stay better informed about the wellbeing of their loved one, but also helps carers to work more effectively.
Carers can use the platform to leave digital reports after each homevisit, which authorised family members can be granted access to in real time for full transparency. What’s more, AI technology allows the software to make predictions based on collected data that could help carers foresee health detororations and take better actions for an improved quality of care.
The value that the platform brings to the UK healthcare industry has been recognised numerous times; Cera has received over 25 awards including Outstanding Home Care Provider at the National Home Care Awards. This year, it’s won best Innovative Technology Expertise at the 2020 Home Care Awards.
Cera Care has also been growing fast, and has recently acquired Mears Care to become one of the UK’s largest care firms. With rollouts of the newest version of the platform planned for many more of its branches this year, it seems that the company is showing no signs of slowing down!