49. Urban Jungle

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  • Rob Binns

Founder: Jimmy Williams
Founded: 2016
Website: www.myurbanjungle.com

Urban Jungle emerged in 2016 as a response to a stark dichotomy. Though housing prices were continuing to rise – keeping more and more millennials in the renting game – the insurance industry was still moving along at a snail’s pace. Brokers and providers weren’t successfully leveraging the technology available, and amidst it all, Generation Y were being left behind.

Enter Urban Jungle. Led by founder Jimmy Williams, Urban Jungle offers affordable, pay-monthly insurance policies to people living in rented accommodation. Targeted at a younger demographic all-too-easily forgotten by traditional forms of insurance, Urban Jungle is cutting through the foliage to provide millennials with transparent, tailored policies that are as flexible as their living arrangements.

Insurance companies and ethics aren’t always mentioned in the same sentence, but Urban Jungle takes a different approach. Led by its core values of transparency, responsibility, disruption, and a steadfast customer-focus, Urban Jungle is dragging the industry forward in more ways than one.

And it’s clear that it’s doing plenty right. Since starting up just four years ago, Urban Jungle’s customer base has ballooned to 20,000, while its Brixton-based team is 22 strong. The future looks bright, too – despite lockdown, Urban Jungle recently raised £6.2 million in a round of funding fuelled by high-profile backers, to continue its shake-up of the industry.

With money in the bank and a forward-thinking approach, Urban Jungle is one to watch out for.

Rob Binns
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