53. Rentuu

Founders: Andrea Guzzoni and Dennis Helderman
Founded: 2017
Website: www.rentuu.com

Building on its 54th placing in last year’s Startups 100 rankings is Rentuu.

Founded in 2017 by Andrea Guzzoni and Dennis Helderman, Rentuu is a global, cloud-based software platform with big plans for the equipment hire industry. Through its online interface, businesses around the world can save money by hiring the furniture, catering services, and accessories they need for an event, or the tools and equipment required for a big project.

Motivated by the ‘circular economy’, frustrated by the hassle of planning events, and dismayed at the continual wastage of products, Rentuu burst onto the scene just three years ago. And it didn’t take long for people in high places to start noticing – most notably, easyJet founder Sir Stelios Haji-Ioannou.

Sir Stelios didn’t just invest in the ambitious Guzzoni and Helderman’s plans – he absorbed them into his business, and Rentuu gained exclusive, multi-billion pound brand rights to easyEventhire and easyToolhire. With more than 100 participating suppliers across ten countries signed up  – and with Rentuu already boasting a star-studded client list that includes the NHS, BBC, and Marriott hotels – the deal looks to be an astute one for all parties involved. So what’s next for Rentuu?

With plans to replicate its current success across more markets and industries, Rentuu looks set to continue its disruption of how the world’s businesses search for, source, and supercharge their events.

It really couldn’t be easier.