91. easyGuide

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We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:
  • Adam Rowe

Founder: Blake Anthony Reddy
Founded: 2019
Website: www.easyguide.biz

Founded in 2019 by CEO Blake Anthony Reddy, the easyGuide service is headquartered in London, but pairs over 100 million customers per year with a bespoke itinerary of potential activities within any one of 30 different major cities around the world.

The platform’s recommendation engine uses customer profiles and geo-location data to figure out the best events, restaurants, tours, or theatre shows to suggest.

Once a customer finds something they like, they can book tickets directly from easyGuide. As a bonus, the easyGuide platform delivers special discounts from hundreds of local establishments. Since easyGuide is part of the larger “easy” portfolio that includes easyJet and easyHotel, it has a money-saving ethos to live up to, as well as the connections to find extra deals that do just that.

Users can opt for easyGuide’s itinerary planner service, which pairs a series of recommendations with a potential route for exploring the city in question. It’s a boon for those who love exploring a new city but can get overwhelmed by the choices. Say you’ve already bought tickets to allow two adults and two children to attend Madame Tussauds in London for 11am: easyGuide will assume you’re looking for lunch, and can offer up a range of the top family-oriented restaurants within walking distance of the famous wax museum.

When relying on easyGuide, customers might not know what they’ll get. But that’s the point. easyGuide offers people a chance to uncover an event they didn’t know they’d love. And that’s what we love about it, and why we consider it one of the best startups of 2020.

Adam Rowe
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