91. easyGuide

Adam Rowe headshot
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Updated on 28th September, 2021

This AI-powered ecommerce platform enables locals and tourists alike to discover and book tickets to attractions and experiences in cities around the globe

easyGuide Startups 100

Founder: Blake Anthony Reddy
Founded: 2019
Website: www.easyguide.biz

Founded in 2019 by CEO Blake Anthony Reddy, the easyGuide service is headquartered in London, but pairs over 100 million customers per year with a bespoke itinerary of potential activities within any one of 30 different major cities around the world.

The platform’s recommendation engine uses customer profiles and geo-location data to figure out the best events, restaurants, tours, or theatre shows to suggest.

Once a customer finds something they like, they can book tickets directly from easyGuide. As a bonus, the easyGuide platform delivers special discounts from hundreds of local establishments. Since easyGuide is part of the larger “easy” portfolio that includes easyJet and easyHotel, it has a money-saving ethos to live up to, as well as the connections to find extra deals that do just that.

Users can opt for easyGuide’s itinerary planner service, which pairs a series of recommendations with a potential route for exploring the city in question. It’s a boon for those who love exploring a new city but can get overwhelmed by the choices. Say you’ve already bought tickets to allow two adults and two children to attend Madame Tussauds in London for 11am: easyGuide will assume you’re looking for lunch, and can offer up a range of the top family-oriented restaurants within walking distance of the famous wax museum.

When relying on easyGuide, customers might not know what they’ll get. But that’s the point. easyGuide offers people a chance to uncover an event they didn’t know they’d love. And that’s what we love about it, and why we consider it one of the best startups of 2020.

Written By

Adam Rowe headshot

Adam is a Fleet and Logistics Editor with over a decade of tech writing experience. He also worked at logistics newletter Inside Lane and was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, ‘Worlds Beyond Time,’ was a 2024 Locus Awards finalist. When not working on his next art collection (out September 2026), he’s tracking the latest news on dash cams, fuel cards, and the future of fleet.

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