97. re:lax

Founder: Katie White
Founded: 2016
Website: www.relax-ldn.com

Many of us will experience some form of skin complaint in our lives, which we’ll try to manage using the same blanket advice and treatments that, more often than not, are ineffective.

Having worked in the cosmetics industry for a number of years, Katie White was all too aware of this lack of accessible, tailored help for skin health.

In 2016, she founded re:lax, and set out to bring healthy, happy skin to the masses using her unique, three-pronged approach of nutritional therapy, lifestyle, and skincare.

The re:lax method recognises that, while many people may suffer from conditions such as acne or rosacea, no two clients are the same, and they deserve to be treated as individuals. But most importantly, it recognises that our skin is a reflection of what’s going on inside the body.

After a one on one consultation, re:lax designs a bespoke skincare solution for each client, incorporating everything from ancient techniques like Gua Sha and facial reflexology to modern treatments like LED light therapy and high frequency techniques.

Rather than pushing products, re:lax fosters relationships with its clients, providing ongoing treatment, support, and education to ensure they get the best results for their skin.

And that’s not all. Passionate about her approach, White started re:lax Skin School, an accredited course that trains facialists through a combination of practical workshops and tutorials. Since its launch last year, more than 60 people have been through Skin School.

The multi-billion pound beauty industry can be a confusing and impersonal space, so it’s great to see re:lax making waves with its genuine, person-centric approach.