People’s Champion Finalist: Nutriment

Start-up name: Nutriment
Founders: Suzanne Brock
Started in: 2013
Based in: Surrey
Business description: Natural dog and cat food manufacturer 

Shortlisted categories:

Lean Start-up of the Year
Women in Business Award

The Nutriment story

Raw food is definitely ‘having a moment’. Every few weeks another celebrity advocate seems to emerge to back ‘clean’, natural eating – and it looks like dog food is joining the movement.  

In 2013, Suzanne Brock decided it was time to offer an alternative to “cheap, mass-produced, corporate fodder”.

In doing so she has capitalised on this growing awareness surrounding healthy eating and the growth of the hugely lucrative pet market (over 13 million homes in the UK have a pet).

Since launching her healthy, natural and completely raw food for dogs and cats, the self-funded manufacturer has witnessed huge organic growth, doubling turnover in the past year, while expanding into six international markets.

Alongside being a champion for animal health, the start-up – which was ranked in 32^nd place in this year’s Startups 100 index – is also a big supporter of independent businesses and has a strict no-supermarket philosophy.

Brock attributes her business’ success to using human-grade meat, vegetables and superfoods to create its products, and her “instrumental” 26-strong team.

The female entrepreneur plans to near-double turnover by pushing Nutriment’s cat food range while being proactive with PR. In so doing she hopes to prove that anyone with a bold vision and a clear grasp of what their customer needs can tackle their big competitors without a big budget.

Why Nutriment made our 60:

Nutriment produces over 190 tonnes of pet food a month and through selling successfully via a network of independent pet shops, plus a growing list of overseas markets, the business has achieved impressive things since it started trading in June 2013 after Brock remortgaged her home to raise start-up funds.

Where to find out more about:

Website: www.nutriment.co
Twitter: twitter.com/NutrimentRaw
Facebook: www.facebook.com/nutrimentraw