The pet food innovator which manufactures completely raw food for dogs and cats…
Founder: Suzanne Brock
Founded: June 2013
Pet food is a lucrative market – over 13 million UK households now have pets and recent statistics indicate 4% growth of the industry.
Capitalising on this opportunity is Surrey-based pet food firm with a twist Nutriment. A manufacturer of healthy, natural and completely raw food for dogs and cats, the business uses human-grade meat, vegetables and superfoods to create “metabolism-friendly” diets for pets while rejecting “cheap fillers and artificial nasties”. And it’s a concept which has proved popular with the nation’s pet owners; the company achieved turnover of £1.5m for 2014 and revenue figures are set to more than double in 2015. These figures are even more impressive when you take into account that all growth to date has been organic.
On Nutriment’s early success, founder Suzanne Brock credits the fact that the company differentiates itself from historically “dowdy and flouncy” raw pet food ranges and gives “momentum” to a sector which has remain unchanged for the last decade.
Brock also says that her team of 25 staff have given the company a “real people” feel and, having already renovated the business’ current premises, plans are now underway to purchase a second site and add new team members.
While the business already has three successful pet food ranges, Brock asserts that there is “certainly scope to do more” with a website re-launch and overseas export strategy both in the pipeline. The female entrepreneur is also determined to “take on the issue of pet obesity” – watch this space.