67. Rebel Kitchen
The free-from drinks brand hoping to bring a healthy-living and conscious business rebellion to the world
Founder: Tamara Arbib
Founded: January 2014
Tamara Arbib, named 2014’s Startups Awards Mumpreneur of the year, was inspired to launch her business after founding a charity to educate people in healthy eating and realising that she wanted to encourage a commercial change too. And the female founder’s start-up, which specialises in coconut-milk based drinks that come in a variety of flavours including cocoa, coffee and matcha, managed to catch the burgeoning free from market on the cusp of its explosion.
Since launch, Rebel Kitchen’s dairy-free ‘mylks’ have gained a cult-like following (who Arbib fittingly calls ‘Rebels’) made up of children (the brand’s initial target market) and adults alike – and includes a range of people including vegans, allergy sufferers and those just trying to live a little bit more sustainably. Boosting social stats of almost 17,000 followers and featuring regularly on ‘trendy’ health blogs; the business has gained placements in Waitrose, Tesco, Wholefoods Market and Ocado and has begun to expand internationally, with a presence in the US, Australia and Europe. And it’s not just the product that is organic but also the business’ growth – Arbib still owns 100% of the business.
For the next 12 months, Rebel Kitchen has further UK and global growth planned, with an ultimate aim to become a “pioneer in the food and drinks industry to encourage healthier, wholesome food and drinks to be developed.”