People’s Champion finalist 2016: Aurelia Probiotic Skincare

Stocked by the likes of of Net-a-Porter and Space NK, could this all natural skincare range be your People's Champion?

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Start-up name: Aurelia Probiotic Skincare
Founder: Claire Vero
Started in: January 2013
Based in: London
Business description: Natural skincare brand

Shortlisted categories:

Product Business of the Year, Women in Business, Retail Business of the Year

The Aurelia Probiotic Skincare story:

Leaving behind a six-figure salary, and with no previous experience in the cosmetic industry, Claire Vero launched Aurelia Probiotic Skincare in January 2013.

A natural skincare range, the brand wears it’s ‘free from’ credentials on its sleeve and claims its products are scientifically proven to protect users against skin ageing, regenerate cell metabolism and boost collagen production.

With its offering ranging from face cleansers, night oil, hand creams and a range of gift boxes, Aurelia Probiotic Skincare products are available worldwide and stocked by the likes of Net-a-Porter, Liberty London, Space NK, as well as a number of specialist boutiques.

Despite launching into a highly competitive market nearly three years ago, the business has won many plaudits in its space, and has racked up over 50 awards including Management Today’s 35 Women Under 35, Tatler Beauty Awards and Red Magazine Eco Beauty Awards. Vero is also a Growing Business Class of 2016 Young Gun.

Why Aurelia Probiotic Skincare made our shortlist:

Said to have achieved turnover in excess of £1.2m for year-end 2015 and on the receiving end of rave reviews from the likes of Tatler and Stylist magazine, mumtrepreneur Vero proves you don’t always need thick skin to succeed in business.

Where to find out more about Aurelia Probiotic Skincare:


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