People’s Champion Finalist 2014: Bunnychow
The street food start-up is competing to become our Startups Awards People’s Champion but does it have your vote?
Start-up name: Bunnychow
Founder: Atholl Milton
Started in: 2013
Based in: London
Business description: Street food start-up selling ‘bunnies’
Following a trip to Durban, Atholl Milton wondered why he had never heard of a bunny chow – a much loved South African food product – in the UK and decided to take action with the launch of his aptly-named start-up Bunnychow in June 2013. Traditionally bunny chows are a mutton or bean curry in a hollowed out white loaf with a bread lid, however Milton has turned the concept on its head, instead “using it as a vessel filled with flavours from all over the world” ranging from pulled pork and coleslaw, to a Boston-inspired chilli and cheese loaf, and even a ‘Full English Breakfast Bunny’.
Viewing London as the ideal launch pad, Bunnychow initially began as a street food business selling from a food truck but the business has moved on in leaps and bounds – first as a pop-up at Shoreditch’s iconic Boxpark and, as of last month, a restaurant in Wardour Street, Soho.
In just shy of two years, the start-up has not only launched a new food concept into the UK but is also running a restaurant in one of the most competitive cities for food businesses. It’s this innovative approach which saw it secure funding from Shanti Hospitality last year to support its UK roll-out.
Although not one for traditional marketing and PR, Bunnychow has amassed a community of fans no doubt through its unique and humourous branding with tweets such as: “Bit damp out. If you can swim over, this’ll warm you right up – Bangcluck Chicken with squash & Thai ginger sauce.”
Why Bunnychow made our 50:
Bringing an entirely new food product to the market is risky but for BunnyChow it’s a risk which has paid off. The “original” street food start-up’s growth to date from food van to restaurant is testament to its rising success.