People’s Champion Finalist: Flubit

Flubit’s personalised pricing service has won backing from Barclays, over 1,000 merchants and has a legion of Facebook fans but will it get your vote?

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Start-up name: Flubit 
Founders: Bertie Stephens and Adel Louertatani 
Started in: 2012
Based in: London
Business description: Online marketplace offering a better price on items found via the web


Shortlisted categories:

Tech Business of the Year
Young Entrepreneur of the Year

The Flubit story:

The UK’s e-commerce industry is booming with over £45bn spent online annually. London start-up Flubit has tapped into this rising demand for e-tail with a proposition that works for both consumers and merchants.

Launched in 2012 by Bertie Stephens, Flubit creates a lower price on any product you’re about to buy via its personalised pricing service, and gives online retailers the chance to win back lost orders. 

Users simply enter the URL of the item they wish to buy to receive a private offer, on average 10% lower than the RRP. It’s this innovative new way to buy and sell which has seen Stephens’ business take off. 

Flubit now has over 160,000 registered users, 1,200 integrated merchants, over 38,000 Facebook likes, and boasts Barclays as a client having recently partnered with the bank to offer bespoke offers.

The company now employs over 70 staff; double that of last year, and Stephens has invested time and resource into “developing future leaders within the business”. The entrepreneur runs a raft of initiatives including weekly ‘demo days’ and transferable skills sessions, and took on two apprentices as part of the mayor’s Tech City Stars scheme.

When it comes to future growth, plans are in place to scale into Europe with Stephens pointing to Germany and France as “attractive targets for expansion”.

Why Flubit made our 60:

Flubit’s success in creating a disruptive and unique e-commerce solution which benefits customers and merchants is highly impressive, validated further by its recent Barclays partnership. With Flubit less than four years’ old, Stephens commitment to developing staff skills and provide job satisfaction is admirable.

Where to find out more about Flubit:


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