People’s Champion Finalist: Rebel Kitchen
Will Tamara Arbib and her team of ‘rebels’ get your People's Champion vote for her product business which “makes nutritious delicious”
Start-up name: Rebel Kitchen
Founder: Tamara Arbib
Started in: 2014
Based in: London
Business description: Health drinks and nourishing snacks
Along with her small team of ‘rebels’, founder Tamara Arbib is on a mission to provide “tasty, exciting nourishment for all!” After starting charity The A Team Foundation with her husband in 2010 to revolutionise the nation’s approach to healthy food, Arbib realised that she also wanted to encourage a commercial change – and Rebel Kitchen was born.
Specialising in mylks – which are made with a base of coconut milk blended with spring water and natural ingredients – all the products are lactose-free and suitable for vegans and anyone on a dairy-free diet. Launched initially in the children’s market with three flavours, an adult-range was launched in the summer and there are plans to expand the flavours and to branch into snacks in the future.
Whilst the product may be niche, although according to Arbib the ‘free-from’ category is on the brink of explosion with 15% of the UK population now dairy free, in just six months Rebel Kitchen’s products were stocked in Waitrose and the brand is due to launch in Tesco this month (alongside existing listings in Wholefoods, Fortnum & Mason and Selfridges).
The burgeoning brand has also already gained a huge consumer following, celebrity endorsement and interest from the US but Arbib is always “thinking big” and her ultimate mission for Rebel Kitchen is to become a major brand that can “shout out about our food system in order to make it better, more transparent, more sustainable and in harmony with the earth.”
Why Rebel Kitchen made our 50:
Rebel Kitchen is fast growing into an internationally recognised brand with its memorable and funky branding and products that are “nourishing the world, one snack at a time”. With UK supermarket listings, overseas interest and 400% growth, Arbib and her rebels mean business.