Silver Fox Award 2005

Trichocare Diagnostics

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About the business

Trichocare was started in October 2003 by Brian & Anne Plunkett and has successfully launched an innovative product called Colourstart which routinely detects potential allergies to hair dye in advance of people colouring their hair.

Judges’ comments

The judges were highly impressed with how the founders correctly spotted a gap in a multi-million pound market and then filled it with a really innovative product that has been well designed, extremely simple to use and easy to distribute and sell. A very impressive distribution network is already established, including some top name hair salons and the growth prospects appear strong both domestically and internationally, and also into other industries.

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