Royal Mail Mailmark franking

Royal Mail's new and improved Mailmark franking could help save your business time and money. Can and should you upgrade today?

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Royal Mail’s Mailmark franking service came as a result of the letters and parcels delivery company transforming its business services with a £70m investment in 2014.

For many businesses, this service has helped to improve customer relations and mail tracking, while also providing opportunities for new products and services.

The investment also financed an overhaul the existing mail tariff, which the Royal Mail claims offers businesses better value across the UK.
This page will give you all the information you need to decide whether upgrading to Royal Mail Mailmark franking will benefit your business.

Should my business upgrade to Royal Mail Mailmark?

In order to decide whether your business should upgrade to Mailmark, there are two key aspects to consider:

  1. What is Mailmark? And is it the right fit for your business?
  2. What are the advantages of using Royal Mail’s Mailmark? How will your business save money and time?

While many readers will be aware of franking, some may not – if this applies to you, feel free to read our guide on franking machines for small businesses. Learn the benefits of franking your mail and how it can save your business both time and money.

What is Mailmark?

Mailmark is essentially a new and improved franking mark from Royal Mail. It follows the previous traditional ‘crown and die’ (CBC) barcode with a machine readable 2D version.

This 2D barcode provides various pieces of information to both the sender and Royal Mail, notably the following:

  • Where your mail is in real-time (for example the sorting office), and when exactly it will be out for delivery
  • An accurate estimation of landing, which promises your business greater flexibility in your contact and marketing teams
  • Online reporting to allow you to see the status of your mail and the quality of your address data
  • Allows your business to take advantage of the increasingly measurable value of business communications, including statistics to measure reach and responses to campaigns

Advantages of Mailmark franking for small businesses

On the whole, franking allows businesses to take advantage of lower prices than conventional postage. It also helps to save time, and add a professional touch to your mail, with added information on your post’s delivery and online reporting on the quality of your address data.

Here are the main advantages of standard franking:

Save on costsYou can significantly reduce postage costs – a franked 1st class letter costs just 57p, saving over 10% on regular, non-business postage.
Time savingEven the most basic franking machines will help you to save time – printing in-house means fewer trips to the Post Office, and it is much quicker than applying postage manually.
Easier to track postage spendYou can upload credit to the machine when needed, and keep track of usage throughout your business in order to monitor and help understand your spend across departments.

Royal Mail’s Mailmark franking has been around since the start of 2014. Visibly, the key difference is that a readable 2D barcode has replaced the standard franking impression.

This new barcode contains lots of information that is used by both you and the Royal Mail to improve your postage, with detailed updates and data on your potential customers and mailing list.

royal mail franking

This is then featured alongside the ‘delivered by Royal Mail’ branding and a new visual identifier, showing the class of the mail and the format.

Your business can still add a return address and company logo or slogan on the envelope in order to effectively market your brand to potential clients and customers.

Royal Mail’s Mailmark service is an upgrade on standard franking, offering:

  • The lowest pricesfor both Royal Mail franking services and products against all other competitors
  • Automated price updates, meaning your business will always pay the correct price at that given time, avoiding surcharges and any extra hassle
  • A professional finishto help make a good impression to customers
  • Faster speeds using a LAN connection, meaning an analogue telephone line is not required, which could potentially save your business money

The key factor here is that your business will be able to automatically take advantage of the lowest postal tariff available, at all times.

This is due to the fact that the Mailmark franking stamps are more efficiently processed by Royal Mail, meaning the savings can be passed onto you.

While Mailmark was designed for larger postage volumes, smaller businesses can and should benefit from it.

Mailmark Pre-Pay Reply

Another excellent reason to upgrade to Mailmark franking is Mailmark Pre-Pay Reply.

Only available with Mailmark franking, Pre-Pay Reply will make it easier for your customers to respond (and more quickly), by giving them a simple way to reply without having to pay. It can do this while improving the experience your customer recieves, as they will not have to pay return postage costs.

Pre-Pay Reply can be used in a wide range of situations:

  • Hospitals/Police:To confirm an urgent appointment
  • Financial advice:Feedback, or to show interests in products/services
  • Debt collection:Payment response
  • Estate agents:Confirm interest in properties
  • Retail:Respond with orders or general interest

Royal Mail Pre-Pay Reply costs
For letters up to and including 100g, Pre-Pay Reply 1st class is 55p, 2nd class 38p.
For large letters up to and including 100g, Pre-Pay Reply 1st class is 85p, 2nd class 65p.

Requirements for Royal Mail Mailmark franking

All businesses can upgrade to Mailmark, but there are two key requirements:

1. You must have a Mailmark compatible franking machine
2. You must be able to fulfil the minimum entry level for Mailmark franking
Do not worry if you do not have a machine yet – read the following section for more information on how you can get set up right away.

Mailmark compatible franking machines

Most franking machines purchased before 2014 are unlikely to support Mailmark, so it is worth checking this yourself, or with your supplier.

If you are yet to purchase a franking machine – visit our page on the various franking machine prices for advice on which features you should look out for when selecting the right product for your business. Make sure to check whether the machine is Mailmark compatible.

For some businesses, purchasing a brand-new machine may be too much of an outlay at this point.

franking machine

If this is the case, consider renting a franking machine – our page on franking machine rentals will have all of the information you need, and again – if you need more information on franking overall, visit our guide to franking machines.

If your business already has a franking machine, find out whether a simple software update will make it Mailmark compatible.

Minimum entry level for sorted and unsorted Mailmark franking
The minimum entry level for pre-sorted and sorted mail, per day is as follows:

Retail, sorted
• Advertising mail / Sustainable Advertising mail / Business mail: 4000 letters, 1000 large letters
• Publishing mail: (Letters n/a), 1000 large letters

Retail, unsorted
• Advertising mail: 1,000 letters, 250 large letters
• Sustainable Advertising mail: n/a
• Business mail: 500 letters, 250 large letters
• Publishing mail: n/a

Wholesale sorted
• Access 70: 4,000 letters, 4,000 large letters
• Unsorted Advertising mail: 4,000 letters, 4,000 large letters

*Minimum volumes for Unsorted Wholesale mail are n/a. For more information on minimum requirements, take a look at Royal Mail’s Mailmark technical handbook.

Mailmark franking costs

Mailmark franking prices are determined by UK or overseas delivery, and by the following postage categories:

• 1st class letters
• 1st Class small parcel: 0-1kg
• 2nd Class letters
• 2nd Class small parcel: 0-2kg
• Special Delivery Next Day: 0-100g
• Special Delivery 9am: 0-100g

UK Mailmark franking costs

The following table displays Mailmark franking costs for UK delivery*, with standard postage costs alongside for comparison:

UK deliveryMailmark franking pricesStandard franking prices
1st Class lettersfrom 55pfrom 57p
1st Class small parcel 0-1kgfrom £3.12from £3.12
2nd Class lettersfrom 38pfrom 41p
2nd Class small parcel 0-2kgfrom £2.62from £2.62
Special Delivery Next Day 0-100gfrom £6.20from £6.20
Special Delivery 9am 0-100gfrom £17.10from £17.10

*Prices correct as of January 2018.

Overseas Mailmark franking costs

This following table shows costs* for international franking using Royal Mail’s Mailmark service – again with standard franking prices for comparison:

International deliveryMailmark franking pricesStandard franking prices
International Standard 10g Letterfrom £1.07from 57p
International Standard 20g Letter – Europefrom £1.07from £1.07
International Standard 20g Letter – World Zone 1 and 2from £1.30from £1.30
International Standard 100g – Europefrom £1.47from £1.47
International Standard 100g – World Zone 1 and 2from £2.17from £2.17

*Prices correct as of January 2018.

There will be other costs involved with your machine, other than the Mailmark service, so it is worth bearing this in mind when making your decision.

These additional costs include parts and supplies, for example printing cartridges, as well as maintenance and repair.

Some suppliers may include these in a rental or lease agreement, which may work out cheaper for your business.

In any case, it is worth making sure. To do so, fill out our two-minute form with details on what your requirements are. You will then be put in touch will several chosen suppliers who can give you more information that is specific to your needs. By doing so, you will be able to find a solution for you and your business.

Compare Royal Mail franking machine quotes

Hopefully, this page has given you all of the information you need about Royal Mail’s Mailmark service.

If you would like to find out more information about how franking and Mailmark franking can save your business money, you can compare quotes directly from suppliers; fill out our quick and easy two-minute franking machines form to get quotes tailored to your situation. 

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