Alicia Navarro: Skimlinks
Focus: Affiliate marketing
Alicia Navarro, 33
Alicia Navarro launched her business in 2008 in Australia, before heading to Europe, adapting the model and starting to crack the London market. As one of a small number of female technology entrepreneurs in the UK she emmersed hersef in the world of technology start-ups before forming Skimlinks as a standalone platform to help other businesses monetise their editorial content. She also secrured $2m in investment for the company, which aggregates and atomates the process of creating affiliate links, transforming affiliate marketing into a mainstream revenue model for publishers. Navarro is now in San Francisco setting up shop in Silicon Valley.
2012 update: Skimlinks now has 50 employees based in both London and San Francisco. With funding totalling £5m, Skimlinks is now a comprehensive content monetization platform, helping blogs, forums, content networks, newspapers, apps and start-ups monetize their content. Over £145m worth of transactions have gone through Skimlink’s platform in the last 12 months.