…and one for 2010 – Julie Diem Le: Zoobug

Focus: Children's eyewear

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We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. This article was authored by:

Julie Diem Le, 32
Company: ZooBug
Web: www.zoobug.co.uk

Founded by former eye surgeon Dr Julie Diem Le, ZooBug produces sunglasses and optical frames aimed at children aged three to 15, with 100% UV protection. The stylish and sturdy design of ZooBug's products has helped secure distribution in more than 21 countries worldwide, with stockists including Harrods and Selfridges.

The range can also be found in UK airports and leading opticians, and is even sold through airline Virgin Atlantic. Newspaper coverage has helped Diem Le's cause, pushing turnover this year up to £800,000. Expansion into travel retail is now on the cards.

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