Ali Clabburn: liftshare

Focus: Car sharing schemes

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Ali Clabburn, 34
Company: liftshare
Web: www.liftshare.com

Ali Clabburn's social enterprise liftshare gives businesses the online journey matching tools to set up their own car sharing schemes, then helps firms to manage and market them. The idea has attracted interest from some major organisations, and liftshare can now count giants BT, Sony and Tesco among its clients.

Clabburn has received many plaudits for his leadership in raising awareness of the benefits of car sharing.He's also been widely praised for his business' environmental impact and its use of technology, which last year secured liftshare the Queen's Award for Innovation. The company's 350,000-strong network saves 45,000 car trips every day, and is currently attracting 300 new members on a daily basis.

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