Dean Fankhauser and Vincent Thome: Nuji

The social shopping site gaining serious traction amongst consumers

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Dean Fankhauser and Vincent Thome, 29 and 33

Launched in 2011, and listed in our 2012 and 2013 Startups 100 indices, Nuji has built a fast growing fashion discovery platform offering millions of products from thousands of brands every day. Working with more than 40,000 retailers – ranging from independent boutiques to well-known retailers – Nuji lets people shop the best fashion and lifestyle items in one place and its curation element allows users to curate items they like by saving their favourite items to wish lists.

Operated on a smart affiliate model, on average, 60% of visits on Nuji result in a click to a retailer site. For each click, Nuji generates more than $2m of gross merchandise volume for a retailer on which Nuji takes a cut.

In March this year, the founders marked a major coup when they raised $2m seed funding from Seedcamp, The Accelerator Group and others, enabling Nuji to launch exciting new products due later this year and a new iPhone app as part of an ambitious mobile strategy.


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