Digby Vollrath and Hugo Campbell: Feast It
With clients including Facebook and Amazon, Feast It is bringing high-end street food to the mainstream
Digby Vollrath, 26 and Hugo Campbell, 27
Company: Feast It
From birthday parties for 50 people to gruelling half-marathons for 50,000, Feast It allows you to turn any event into a street food carnival.
The business, forged by best friends Digby Vollrath and Hugo Campbell, creates a bustling online marketplace for food stalls, connecting traders with event planners and facilitating all stages of the transaction via an end-to-end booking platform.
Traders are hand-picked for their quality and reliability, and the Feast It roster includes a blend of established brands, from Dirty Burger and Crosstown Doughnuts to vendors unknown beyond their own food trucks.
The business started out in London, whose multicultural pull makes it a mecca of street food, yet it has since branched out to Manchester and Leeds. A smattering of Michelin-starred chefs have come on board, adding a dash of high-end glamour to Feast It’s flavour.
Founded just over 18 months ago, the company has already lured blue-chip clients such as Facebook, Amazon and PwC, who have used Feast It to jazz up their corporate events with street-level spontaneity. It has also cut a swathe through London’s uber-competitive catering market, securing exclusive catering rights for events such as London Pride and the Hackney half-marathon.
The first year and a half may have been impressive, but Campbell and Vollrath believe this is nothing more than an hors d’oeuvre before the company goes full-throttle.
Armed with funding from a strong of start-up luminaries including Jeremy Mogford, founder of Browns Restaurants, they’re aiming for 400% growth in 2018 via a 360-degree product range, which will include everything from greasy burgers to Michelin-grade beef bourguignon.
To compliment the core business, Feast It’s founders have trialled new services including photography, wait staff, and florists.
The ultimate vision is for a holistic events company, providing all the trimmings an event planner could possibly need.