Fashion analytics start-up EDITED on track to grow headcount by 100%

Company founded by 2012 Young Guns Geoff Watts and Julie Fowler has recently opened an office in New York...

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EDITED, the tech start-up founded by Growing Business Young Guns Geoff Watts and Julie Fowler, is celebrating growth after “virtually” doubling its headcount over the last 12 months with plans to double team numbers again by the end of 2016.

Many of these new team members are likely to be women after the businesses announced its mission to “tackle the under representation of women in tech”; more than 64% of its workforce are female which is more than double that of the 11 biggest tech firms.

Launched in 2010, London-based EDITED (formerly known as EDITD) monitors the web and then presents retail data in easy-to-understand analytics for fashion buyers, merchandisers, designers and suppliers across countries such as South Korea, Russia, South Africa, Germany and the USA.

With a number of high-profile clients, including Gap, Abercrombie and Fitch, and Topshop, the company recently expanded into New York and is currently taking part in Upscale – a networking peer-to-peer membership programme intended for fast-growth start-ups.

Young Gun Fowler commented: “When we started EDITED, I loved the idea of building a tech company in a city with so much untapped opportunity.

“But as we contributed to the new economy it was, and continues to be, important to all of us to make sure women have an equal place at the table. Diversity promotes innovation”.

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