Five to watch: Pip Murray, Pip & Nut
The nut butter brand aiming to become “the nation’s favourite health food brand”
Pip Murray, 28
Company: Pip & Nut
Daunting as it is to launch into an established market, Pip Murray’s Startups 100-listed nut butter brand has capitalised on the high-protein health trend and marked itself out as a force to be reckoned with in the last 18 months.
Launched in January 2015, Startups Awards finalist Pip & Nut has a range of natural nut butters in a variety of dangerously addictive flavours, from classic Peanut to Honey, Cinnamon and Cashew. Made from only the best ingredients, all Pip & Nut’s nut butters are free from palm oil, refined sugars, additives and preservatives. With its innovative flavour combinations, playful branding and partnerships with the likes of Nike, Movember and Lululemon, Pip & Nut is disrupting what has always been a very traditional category. The brand has garnered support from some big names in the sporting world, such as Paula Radcliffe and the England and Scotland rugby teams, and you’ll find its nut butters in most of London’s top gyms. Pip & Nut has also amassed a huge social media following of more than 50,000 people.
This is just the beginning for the ambitious nut butter brand, which is now stocked in more than 2,300 stores across the UK and Ireland, including Sainsbury’s, Holland & Barrett, Ocado, Whole Foods and Selfridges, and is on track to achieve sales in excess of £3m by the end of 2016.
With plans to launch new products and expand into Scandinavia in the near future, we’ll be keeping our eye on this inspiring entrepreneur and following Pip & Nut’s mission to “become the nation’s favourite health food brand” closely.
Image ©Peter Searle.