Young Guns’ healthy ice cream start-up Wheyhey makes Tesco debut

Wheyhey, the healthy ice cream company founded by Young Guns Greg Duggan and Damien Kennedy, has announced its availability on Tesco.com for London customers before being rolled out in the selected Tesco stores.

Founded in 2013, Wheyhey produces a range of protein-based, sugar-free ice cream including banoffee, strawberry, chocolate and vanilla. The 150 gram pots are naturally sweetened by xylitol and contain only four grams of at.

The ice cream brand has received backing from a number of celebrities including supermodel David Gandy, fashion designer Chloe Green, and Vamps singer James McVey.

The global market for protein products is expected to grow to £8bn by 2017, and in the UK alone the sports food and drink industry is already worth over £301m.

Damien Kennedy, co-founder of Wheyhey, commented: “Tesco are forward thinking partners who are at the forefront of offering UK consumers great tasting, truly healthy and nutritious food, the demand for which is experiencing explosive growth.”

Adom Dennis, buying manager for frozen foods at Tesco, added:

“We’re really pleased to be able to offer customers Wheyhey ice cream. It’s a really innovative product which we believe offers customers something new and exciting.”

Find out more about the Wheyhey business story here.