Greg Duggan and Damien Kennedy: Wheyhey
The ‘world’s first’ protein-based ice cream
Greg Duggan and Damien Kennedy, 28 and 30
If you’re trying to stay healthy but have an irrepressible sweet tooth, the lure of fatty and sugary treats can be tricky. But with Wheyhey – claimed to be the world’s first protein-based, low fat, sugar and gluten free ice cream – you can indulge guilt free.
After respective stints as a GB basketball coach and fitness model, best friends Greg Duggan and Damien Kennedy dreamt up the idea of great tasting but healthy and nutritious ice cream. Wheyhey produces four whey-based, high protein ice creams, banoffee, strawberry, chocolate and vanilla, which are naturally sweetened with Xylitol – a derivative of tree bark – to keep blood sugar levels stable. And it seems the duo are on to a winning formula, having muscled their way into several major on and offline retailers including Ocado, Musclefood.com, Odeon cinemas, Holland & Barret and Wholefoods.
Backed by a total of £2m in funding, including an investment from supermodel David Gandy, Wheyhey is currently projecting £2.5m turnover just over two years since launch. With the global protein product sector expected to inflate to sales of £8bn by 2017, these boys are in a prime position to capitalise on this massive market opportunity.