Jackie Fast: Slingshot Sponsorship
The ‘new breed’ of sponsorship agency with a growing list of big-name brands
Jackie Fast, 30
Company: Slingshot Sponsorship
Full-service marketing agencies– companies that go above and beyond providing a simple campaign and attempt to create lasting value – are all the rage these days. Jackie Fast’s impressive start-up Slingshot Sponsorship is one of the first to apply this ethos specifically to the sponsorship model, connecting brands to high-profile events through tailored and holistic campaigns that take in PR, training, social media, event management and much more.
Slingshot claims this creative approach can bridge the “disconnection” between rights holders, brands and audiences and create value that lasts far longer than the sponsored event itself. The approach is certainly working so far – having broken the £1m turnover mark after launching in 2010, Slingshot has amassed an enviable list of big-name clients including Red Bull, Toshiba, Nationwide and the Mayor of London (to name just a few). With locations in London, Oslo, Sao Paulo and Singapore, Slingshot’s international presence is growing, and Fast’s company has the potential to change the way marketers view sponsorship forever.