Kashflow founder’s paid-for reporting service for funded companies goes live

2011 Young Gun Duane Jackson, the founder of accountancy software firm Kashflow, has announced the launch of premium updates to its business reporting service Supdate.

Launched 10 months ago, the service helps business owners send monthly updates to their investors, detailing different areas of the business, metrics and growth, and tracking progress on goals.

Jackson started the business after selling Kashflow, a business he grew to 40 employees, to IRIS Software for a reported £20m in 2013.

The experience of becoming a seed investor in a number of start-ups led him to believe the market was lacking a software tool to keep investors informed.

For $29 a month, the new features include investor discussion, enabling recipients to post comments and questions, which can be seen by the sender and recipients.

It also features team collaboration and data feeds, which automatically retrieves numbers from external sources. Users can automatically access premium features for a 30-day free trial.

Jackson said: “Thousands of reports have been sent without the premium features. So I’m sure we’ll have a lot of people that choose not to upgrade and we intend to always have a free version that’s actually useful for founders.”